Every home has a story and Sotheby’s is the best company to tell that story. We offer decades of experience, a solid reputation, and incomparable market knowledge. This, paired with our critically acclaimed brand, marketing, and service, is a formula for success.
We are very proud to work for a company like Sotheby’s International Realty Canada, and this blog will show you why we think it’s the best brokerage to represent the sale of your home.
Our Brand Heritage
When your home is represented by the Sotheby’s International Realty® brand it benefits from the worldwide recognition and prestige of the Sotheby’s name. For almost 300 years, Sotheby’s has been selling the world’s most-prized possessions. Our unique heritage is unmatched in the real estate industry, and it’s this pedigree that is our defining difference.
Consumers have a soft spot in their heart for Sotheby’s. This is a major benefit for our clients because when a buyer is looking through homes, they automatically view a home represented by Sotheby’s as being as good, if not slightly better, compared to other homes in their price range. Interestingly, over 75% of Sotheby’s sales across Canada are under $1,000,000.
International Marketing for Every listing
In today’s market, local, national and international exposure is paramount. While the buyer for your home probably lives locally, they are international in nature. They read the New York Times, and the Wall Street Journal. They also vacation in Europe or South America, and frequently see Sotheby’s as both a local and international powerhouse. These buyers have been conditioned to expect that a home represented by Sotheby’s is a quality home.
We like to say we sell the best home in each price range, whether it’s one of our fabulous under $500,000 listings or a custom home.
Custom Home Searches
The Vanguard Of Marketing
Sotheby’s International Realty Canada Marketing
We’re constantly striving to embrace the latest marketing technology. To remain relevant in today’s world, you need to constantly innovate. Every 18 months, Sotheby’s International Realty releases a new marketing strategy. In 2017, we launched the viral marketing program, the LIVE campaign. Its tag line, “Your Best Life Begins With A Home That Inspires You”, became a common phrase used by many real estate brokerages globally. In 2019, Sotheby’s launched the ONLY campaign, which leverages our historic brand to drive traffic to our listings.
We moved to Sotheby’s after decades at other leading brokerages, and we are enamoured by the quality of their marketing. Together with Sotheby’s, we would love to show you what we can do to make a difference in your next real estate sale.
