Our association with the Sotheby’s brand is what sets us apart from other real estate companies. Our association is significant because Sotheby’s is more than just an auction house, it is the leader in marketing the ultimate collectables. The Sotheby’s brand has moulded the idea of luxury for almost 300 years, and is held in very-high regard in the mind of consumers.
In 1744, in the heart of London, an auction house was born with the revered tradition of selling the world’s most cherished possessions. Today, Sotheby’s conducts auctions in the world’s most venerable salesrooms, and represents the world’s most cherished possessions, regardless of price.
As the oldest company on the New York Stock Exchange, Sotheby’s has expanded to 90 locations in 40 countries around the room. We feature 9 sales rooms and host private galleries in New York, Hong Kong, and London.
Sotheby’s Heritage Is Build On Customer Experience
Sotheby’s believes luxury is an experience, not just a price range. While Sotheby’s frequently makes headlines for their record-breaking sales, Sotheby’s also sells consignments from the low $100’s.
The auction house and the real estate brokerage go hand-in-hand. The brokerage adopted the the same ethos of professionalism, exclusivity, and excellence as the auction house, and so the two companies operating side-by-side only enhances the brand of both companies.
Thanks to the revered brand of the auction house, homes represented by Sotheby’s International Realty Canada immediately stand out compared to homes represented by our competitors. Our heritage, and brand promise, is what brings buyers to homes represented by Sotheby’s. A home represented by Sotheby’s is considered in the buyer’s mind as top of its class, regardless of its price range.
Sotheby’s Auction House is one of our largest referring sources of traffic. Our collaboration with the auction house is one of our many facets of marketing that bring more buyers to homes represented by us. To learn more about what sets us apart from our competitors contact us today.